BUSYDAZE

This project served as an introduction to both brand development and motion graphics. Starting with a randomly selected pair of letters, Z and X, I designed a lettermark that became the foundation of my brand’s identity. The resulting form closely resembled an hourglass which inspired me to explore the industry of productivity. 

Through the use of competitor research I established a name, busydaze, and color palette. To further bring the brand to life I developed a full business system, including mockups of possible merchandise and deliverables, as well as a motion graphic.