FINDINGFUREVER APP CONCEPT

This project involved the development of a brand from scratch, identifying its target audience, and designing an app to solve an issue experienced by said audience. I created FindingFurerver, an app designed to help young adults “match” with adoptable dogs in a fun and engaging manner. 

The concept takes a playful approach to pet adoption, encouraging users to find their “furever friend”. Inspired by dating apps such as Tinder, FindingFurever features a unique “Favorite or Fetch” interaction. This is a more lighthearted alternative to the more typical “like or pass” mechanism. This design choice was intentional, aiming to reduce feelings of guilt when users are deciding between all of the available dogs.